WHAT
The goal of positioning brands and their values can be carried out through several communication tools: Press Office / Internal Showroom / 2.0. Communication / Optional Actions
Press Office:Creation of the press kit and its packaging, cohesive with the corporative image.Creation of the seasonal CD, including silhouetted campaign images on a white background and/or with a model.Planning an action calendar, covering a six-month period.Sending of thematic press releases.Preparation and sending of images for shoppings and other press documents.Telephone follow-up of stylists, designers, journalists and fashion editors.Clipping (compilation of the appearances in press). |
Internal Showroom:Cession and sending of products for press, blogs, TV shows and advertising.Personalized product presentations.Press announcements.Creation of press and/or VIP outlets. |
2.0. Communication:Creation or updating of social networks:Facebook, Flickr, Twitter, Youtube, Instagram, Vimeo, Pinterest, Vevo, LinkedIn, Tuenti, Other 2.0. platformsWebpage updating.. |
Optional Actions:Internal communication for brands.Management of advertising campaigns.Analysis and study of the existing competitors (benchmarking).Training courses for employees.TV fashion shows or catwalks.Sponsorship, patronage and partnership actions.Fashion trend analysis.Etc. |